Lessius Mechelen ects

Hoofdpagina | Bachelor in het communicatiemanagement

Seminars

Docenten

• Van den Eijnden Geert

Onderwijstaal

• Engels

Onderwijsvorm

• Practicum
• Hoorcollege

Begincompetentie

Main marketing and communicative competences of 2COM (specifically of English 3 and English 4).

Eindcompetentie

Leerresultaten

The students have learned more about at least six specific subjects within the field of communication management. They have enlarged and processed the information of one of the six seminars into an individual paper, which they have successfully defended on the oral examination. Furthermore, the students also show their knowledge of the other seminars on the oral exam. Finally, the students have also improved their knowledge and skills of the English language.

Inhoud

Students follow at least six seminars during the first semester. The professor looks for six passionate speakers who have mastered a different topic within the field of communication management, e.g. public affairs, online media and marketing, incentives, crisis communication, ... All these seminars will be held in English, as to attract enough international speakers and students.

Our seminar schedule will be a flexible one. As we try to get the best speakers, most of them are already full-time employed in their field of expertise. Some even come from abroad. Therefore we try to have one seminar (of two or three hours) every fortnight. These can be held in the evening, for example between 6 p.m. and 8 p.m. The initial schedule will be posted on Toledo one of the first weeks of September. We allow ourselves the possibility to change this schedule if necessary. Students will always be briefed (e-mail and/or Toledo) if changes to the initial schedule are made.

Studiematerialen

Meer info op de cursussen- en boekenlijst.

Toledo (Digitale leeromgeving)

• Opdrachten en studiemateriaal op Toledo

Evaluatie

First examination chance - first period:
Students will be permanently evaluated. First of all, it is very important that they attend each seminar actively, read articles before coming to seminars, ask questions to the speakers ... If a student is absent without a valid reason, it will be very difficult to pass this course. Secondly, each student writes a short individual paper (between four and six pages of text) about one of the six topics. Students hand in their paper at least one week before the start of the exams. Finally, the professor will check the understanding of their paper and the other seminars on a short oral exam. The latter also gives the professor the opportunity to fine-tune the course for next year.

Second examination chance - third period:
Students have to work out a short paper (between four and six pages of text) about a different seminar topic. They have to hand in this paper a week before the start of the second examination chance. On the oral exam the professor will check their understanding of the paper and the other seminars.